This guy KNOWS how to promote a product..
Kanye West premiered his short film Cruel Summer at the Cannes Film Festival in France and several details surrounding the somewhat mysterious project were shared online. Logan Hill of GQ tweeted some information regarding the film's plot.
“Cruel Summer is the story of a Lamborghini car thief who falls for a beautiful blind Arabic girl who’s father will let them……marry if he can help her see," Hill tweeted. "So he (Kid Cudi) does using strings that lead her around palace to play music. @kanyewest talke synesthesia.”
“[Kanye] says it work in progress but it’s wildly stylish, huge booming soundtrack,” Hill continued. “Vanessa Beecroft production design. immersive fun. @kanyewest needed 20 camels, 100 extras and I’m guessing 20 Lambos. @kanyewest film features fashion he designed and pieces by local Arabic designers, shot in 4 days, 3 months start to almost-finish.”
G.O.O.D. Music artists Pusha T, Big Sean and Kid Cudi attended the premiere, as well as comedian Aziz Ansari, Kanye's girlfriend Kim Kardashian and Theophilus London.
This guy Aziz..lol..
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